You can rank #1 on Google…
…and be completely invisible to AI. Classic SEO optimizes pages; AI asks for answers, authors and trusted sources.
Nu beschikbaar
Laat ChatGPT, Claude en Google AI jouw website noemen
BotPass optimaliseert je WordPress zodat AI-modellen jouw content lezen, begrijpen en aanbevelen — niet die van je concurrenten.
- 7 dagen gratis
- Directe toegang
- Werkt met elk WordPress-thema
People don't just search Google anymore. They ask the AI.
More and more decisions start (and end) inside ChatGPT, Perplexity, Claude or Google AI. If AI doesn't understand your site, it won't cite you. And if it doesn't cite you, you don't exist in the new conversation.
AI is already crawling your site
GPTBot, PerplexityBot, ClaudeBot, Google-Extended… They visit daily. The question isn't whether they read you, but what they take away: broken HTML or your best content.
Your competitors are already cited
While you decide, AI is recommending others as sources. Every answer without your brand is a customer that will never arrive.
This isn't a new version of SEO. It's a new layer. It's called GEO — Generative Engine Optimization — and it decides whether AI understands you, trusts you and cites you.
What BotPass is
The platform that teaches AI who you are and why to cite you.
If Yoast helped Google find you, BotPass makes AI understand and cite you — and builds your entity authority.
Detects AI the moment it arrives
Problem: You don't know which AI bots visit you or what they take.
Solution: 50+ AI bots across 4 detection layers, classified as training, query or agent.
Impact: You finally see who reads you and why. You make decisions with real data, not gut feeling.
Serves your content in its own language
Problem: Your HTML is full of menus, scripts and noise that confuse AI.
Solution: Clean Markdown + YAML Frontmatter + instructions in 10–30 ms.
Impact: AI gets your content on the first read and cites you by name — not your competitors.
Measures and builds your authority
Problem: "Optimize for AI" sounds abstract.
Solution: GEO Score (per page) and Entity Equity Score (brand) with actionable recommendations.
Impact: Two numbers that go up month after month and a clear list of what to do now to win more mentions.
The two layers
We cover the full cycle — from what AI reads to how it remembers you.
AI Access Engine
“Can AI read and process my content well?”
- 4-layer bot detection Impact: You control and see who crawls you, when and why.
- Clean Markdown + YAML Frontmatter Impact: AI reads a perfect version of your content and gets it right.
- llms.txt, llms-full.txt, citations.json Impact: You give AI a map and the rules to cite you correctly.
- GEO Score 0–100 (A–F) Impact: A clear score per page and a task list that moves the needle.
- Fan-out Coverage Impact: You spot gaps in sub-queries and capture more conversations.
Entity Suite
“Does AI know who I am, trust me and see me as the reference?”
Entity Equity Score
Impact: A single 0–100 score that climbs month after month and tells you what to do next.
KGMID + resultScore audit
Impact: You know if Google recognizes you as an entity and how to close the gap.
Entity JSON-LD
Impact: @graph, Organization, Person, FAQPage — AI understands your identity and relationships.
sameAs, Entity Home, NAP
Impact: A coherent, verifiable identity across the web — real trust.
Semantic clusters
Impact: You become the reference source on your topic — no orphan pages.
Entity diagnosis → Technical infrastructure → Content in clusters. The pyramid classic SEO doesn't build.
Features in detail
Every piece solves a real problem.
No jargon. Every capability tied to a business benefit.
AI bot detection
Problem: You don't know if AI visits you.
Solution: 4 detection layers and 50+ bots classified.
Impact: Full visibility of AI traffic.
Markdown for AI
Problem: Your HTML confuses the models.
Solution: We serve clean, cached Markdown.
Impact: AI understands and cites you.
llms.txt + citations.json
Problem: AI doesn't know what to read or how to cite you.
Solution: Discovery files the new agents look for.
Impact: Better discovery and correct citations with your name.
GEO Score
Problem: “Optimize for AI” sounds abstract.
Solution: A 0–100 (A–F) score per page with actionable tasks.
Impact: You know exactly what to fix to climb.
Fan-out Coverage
Problem: You only answer part of what's being asked.
Solution: We map the sub-query tree and compare it to your page.
Impact: You cover more intents and win more answers.
Entity Equity Score
Problem: You don't know if AI sees you as a real brand.
Solution: A 0–100 north-star metric aggregating every brand lever.
Impact: A single number that measures and steers your authority.
KGMID audit
Problem: Without entity recognition you hit a ceiling.
Solution: We detect your KGMID and its resultScore in Google.
Impact: You know if you “exist” for Google and how to grow.
Entity JSON-LD
Problem: Basic schema doesn't tell who you are.
Solution: @graph with Organization, Person and FAQPage connected.
Impact: AI models your identity and relationships.
sameAs + NAP
Problem: Your brand looks scattered across the web.
Solution: We verify identity consistency and Entity Home.
Impact: Coherent, verifiable trust for AI.
Semantic clusters
Problem: Your content is scattered and lacks topical authority.
Solution: We group content, pick pillars and detect orphan pages.
Impact: You become the reference source on your topic.
Hoe het werkt
From invisible to cited in 3 steps.
Installeer de plugin
Activate BotPass on your WordPress in under 2 minutes. No theme or code changes.
We serve AI for you
When a bot arrives, BotPass detects it and serves your content in the perfect format.
Measure and improve
Track GEO Score and Entity Equity Score in real time and apply prioritized recommendations.
Interactieve demo
Zie Botpass in actie
Loop door onboarding en dashboard in een geleide demo — geen registratie nodig.
The two metrics
Two numbers. One clear strategy.
82
/ 100
GEO Score
Is your content readable for AI?
Problem: You don't know which pages AI understands and which it ignores.
Solution: A 0–100 score per page with an A–F grade and recommendations by dimension (readability, authorship, schema, citability).
Impact: +10 GEO Score points = higher chance of being cited in AI answers.
64
/ 100
Entity Equity Score
Does AI recognize you as a brand?
Problem: Your brand authority isn't measured anywhere.
Solution: A single 0–100 score (Emerging · Building · Solid · Reference) aggregating KGMID, JSON-LD, sameAs, clusters and NAP consistency.
Impact: A number that goes up month after month and prioritizes your next best move.
Plannen en prijzen
Lanceringsprijzen. Reserveer de jouwe.
Start with a free 14-day trial. From 30.00 €/mes — cancel anytime.
Pro
Voor sites die vandaag door AI genoemd willen worden.
30.00 € / maand
330.00 € / jaar
≈ 27.50 € / month · 1 month free
per site
Excl. BTW
7 dagen gratis
Start gratis proefperiode- 1 WordPress-site inbegrepen
- AI Access Engine
- Geavanceerde Markdown + auteursmetadata
- Fan-out coverage
- Semantische llms.txt met pillar content
- llms.txt, llms-full.txt en citations.json
- Bot-analyticsdashboard (90 dagen)
- GEO Score + AI-aanbevelingen
- Entity Suite
- E-mailsupport (48 u)
- KGMID + resultScore audit
- Entity JSON-LD (@graph, Organization, Person, FAQPage)
- sameAs, Entity Home and NAP consistency
- Semantic clusters and pillar detection Binnenkort
- Support
- Email support (48h)
Bureaus
Voor bureaus en freelancers die meerdere klantsites beheren.
99.00 € / maand
1,089.00 € / jaar
≈ 90.75 € / month · 1 month free
Up to 10 sites · +9.95€/extra site
Excl. BTW
7 dagen gratis
Start gratis proefperiode- Tot 10 WordPress-sites inbegrepen
- Extra sites voor € 9,95/site/maand
- Alles uit Pro
- AI Access Engine
- White-label rapporten
- Meldingen per site
- Per-site alerts Binnenkort
- Entity Suite
- Multi-brand Entity Equity tracking
- Cross-site cluster recommendations Binnenkort
- White-label GEO reports Binnenkort
- Support
- Priority email support (<24h)
Enterprise
Voor niet-WordPress stacks, eigen CMS of 30+ sites.
Op maat
Contact sales- AI Access Engine
- Officiële SDK's (Node.js, PHP, Python)
- Official SDKs (Node.js, PHP, Python) Binnenkort
- Aangepaste JSON-LD-schema's afgestemd op jouw content-taxonomie
- Metrics API voor BI en interne dashboards
- Entity Suite
- Contractuele SLA + 24/7 priority support op aanvraag
- Toegewezen accountmanager voor onboarding en training
- Multi-site volumelicenties met dalende prijs per eenheid
- Platform & Support
- On-premise / dedicated server deployment (AWS, GCP, Azure)
- Contractual SLA + 24/7 priority support on request
- Dedicated account manager for onboarding and training
- Volume multi-site licensing with decreasing per-unit pricing
Billed monthly or annually. 7 dagen gratis on every plan — no card required.
Social proof + FAQ
Teams already being cited by AI.
“In three weeks we went from 0 to being cited in Perplexity for our 5 key searches.”
— Marta L., Head of Growth, B2B SaaS
“We finally have a metric that connects marketing and product. Entity Equity Score is now a board-level KPI.”
— Diego P., CMO, ecommerce
“As an agency, white-label + multi-site changes our model. We now bill GEO as a recurring service.”
— Laura V., founder, digital agency
Veelgestelde vragen
What exactly is GEO?
Generative Engine Optimization: the discipline that makes AI engines (ChatGPT, Perplexity, Claude, Gemini, Google AI) understand your site, trust you and cite you. It complements classic SEO — it doesn't replace it — and adds the layer that drives your visibility in generative answers.
Does it work without touching my code?
Yes. You install the official WordPress plugin in 2 minutes. We don't change your theme, don't impact human visitors, don't break anything. The magic happens when an AI bot arrives: that's when we serve your content in the perfect format.
Is it safe?
Yes. The plugin only detects and delegates; processing happens on our server with encryption in transit. GDPR-compliant. Audits and SLA available on the Enterprise plan.
Does it replace SEO?
No. It complements it. SEO brings clicks from Google; GEO brings mentions from AI. Two distinct channels — and the second one keeps growing.
How does the free trial work?
14 days free on any paid plan, no credit card needed. Start now; if you don't see value, you simply don't continue. No risk.
It's now
Don't wait to become invisible to AI.
Every answer without your brand is a customer going to someone else. Start today, in under 2 minutes, no credit card.
14 days free · No card · Cancel anytime
- No card required
- 2-min setup
- Official WordPress plugin
- ChatGPT · Perplexity · Claude · Gemini · Google AI