🎓 GEO Academy by BotPass

From zero to Certified GEO Practitioner

This isn't "a free course": it's a certification program in an emerging discipline where almost no one is an expert yet. Learn to diagnose, optimize, measure, and monetize how AI engines understand, trust, and cite your content — powered by BotPass GEO Score, the entity toolkit, and enriched recommendations.

10 on-demand modules · 4–6 weeks · milestone review certification · verifiable LinkedIn badge · #GEOAcademy

Access levels

Certification, not a course: how the funnel is designed

The Academy funnel: from anonymous visitor to Certified GEO Practitioner.

1 · Open level

No signup required

The syllabus, GEO glossary, and open portion of each module, accessible to any visitor. It's the public showcase — and our own GEO case study: optimized so ChatGPT/Perplexity cite it.

2 · Academy level

Free signup at botpass.io

Each module has a locked portion (🎓 Academy level): full methodology, templates, labs, and checklists. Unlocked when you sign up and log in at botpass.io.

3 · Certification level

Signup + milestone review

The final project is auditing and optimizing a real site with BotPass: raising its GEO Score from X to Y. Complete all 10 modules, submit your plugin for review, and the team verifies each milestone.

Syllabus 0→100

10 modules · each with open content, Academy level, and 🏁 milestone

Each module ends with a Certification milestone: a verifiable deliverable that requires using BotPass. When you finish, your site is instrumented and your milestones are recorded in your plugin.

🧠

Module 1 — Foundations: GEO vs SEO vs "AI Search"

How answers are built in ChatGPT/Perplexity/Gemini and where your content fits in.

Open level + 🎓 Academy level · 🏁 Certification milestone 📊

Module 2 — BotPass 101: measurement, value, and decisions

Turn the dashboard and your GEO Score into a decision and prioritization system.

Open level + 🎓 Academy level · 🏁 Certification milestone 🗺

Module 3 — Information architecture for AI

Hubs, clusters, internal linking for agents, and Fan-out coverage.

Open level + 🎓 Academy level · 🏁 Certification milestone ✍

Module 4 — Citable content: structure that wins citations

Write pages an LLM can summarize and cite without inventing.

Open level + 🎓 Academy level · 🏁 Certification milestone 🏷

Module 5 — Structured data and entities

KGMID, Entity Gap, Schema JSON-LD, sameAs + Entity Home, and NAP.

Open level + 🎓 Academy level · 🏁 Certification milestone 🛡

Module 6 — "Clean content" and access control

Decide what to show bots, how, and why — strategy, not dogma.

Open level + 🎓 Academy level · 🏁 Certification milestone 🧭

Module 7 — LLMs.txt, robots, and "recommended reading"

Guide agents to what matters: llms.txt, robots, and AI Index.

Open level + 🎓 Academy level · 🏁 Certification milestone 📣

Module 8 — Authority and distribution: where citations are born

E-E-A-T for AI, PR, and referenceable assets that generate citations.

Open level + 🎓 Academy level · 🏁 Certification milestone 🧪

Module 9 — Experimentation and ROI

Experiments, attribution, and Entity Equity Score as the star metric.

Open level + 🎓 Academy level · 🏁 Certification milestone 💰

Module 10 — Monetization and licensing

Licenses, white-label reports, and how to turn value into revenue.

Open level + 🎓 Academy level · 🏁 Certification milestone

🏆 Certification

Certified GEO Practitioner: proven, not "watched"

Certification isn't earned by watching the course: it's earned by demonstrating you've reached the milestones of all ten modules on a real site, verified by the BotPass team through your own plugin.

How it works, step by step

Complete all 10 modules

Each module ends with a 🏁 verifiable milestone that requires using BotPass (GEO Score audit, Entity Gap closure, generated llms.txt, white-label report…). Your work is recorded in your plugin.

Review submission unlocks

The "Submit for review" button only activates when you've completed all modules. While any remain, it stays locked: no shortcuts.

Submit your plugin for review

When you click the button, you send your BotPass plugin to the team: we see, on your site and your data, how you reached each milestone (before/after GEO Scores, entities, llms.txt, experiments, white-label report…).

The BotPass team reviews your work

We review your plugin and verify, milestone by milestone and module by module, that you've met each one.

Receive your certification

If everything is complete, we grant you the Certified GEO Practitioner credential. If something is missing, we tell you what to complete before resubmitting your plugin for review.

What the team will review in your plugin

Module	Verified milestones
M1–M2	Topics and entities defined, 7–14 day baseline, and GEO Score recorded on your top pages.
M3	GEO map + documented Fan-out gaps.
M4	2 pages rewritten with improved before→after GEO Score + GEO editorial standard.
M5	KGMID/resultScore recorded, schema validated, Entity Sheet, Entity Home + sameAs and consistent NAP.
M6	Access policy v1 + 20–30 URLs classified with real consumption data.
M7	llms.txt v1 published + AI Index created.
M8	1 citation asset published + 30-day distribution plan.
M9	Baseline vs post-change dashboard + 3 experiments + Entity Equity Score trend.
M10	Licensing/monetization offer + monetizable inventory + 1 white-label GEO report.

🏅

Verifiable digital badge

Certified GEO Practitioner by BotPass credential + LinkedIn certificate. Every student who publishes their badge is free acquisition: #GEOAcademy.

📇

Public directory

Listing in the Certified GEO Practitioners directory at botpass.io, with a link to your profile or website — your own GEO authority signal.

🤝

Agency track

Priority access to the agency track (selling GEO as a service) and the practice community.

Before you start

Leveling: minimum setup (30–45 min)

Connect BotPass on your site and verify it records bot traffic.
Run your first GEO Score audit and note your baseline grade + the 6 dimension scores.
Record your initial Entity Equity Score as the baseline for the star metric.
Define your "GEO conversions" (e.g., leads, subscriptions, demos) and ensure baseline measurement: Analytics + Search Console.
(Optional, recommended) Post your starting point on LinkedIn with #GEOAcademy: your initial GEO Score. At the end you'll publish the before→after.

Start with Module 1 →

Expected outcome in 30–45 days: better site comprehension by bots, more referrals or AI citation signals, a clear plan to capture value — and your credential with the site already instrumented in BotPass.